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March 31, 2024
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 min read

What is Google Cloud DLP?

Google Cloud Data Loss Prevention (DLP) is a powerful, cloud-native service designed to help organizations discover, classify, and protect their most sensitive data across Google Cloud services

What is Google Cloud DLP?
Calendar Icon White
March 31, 2024
Clock Icon
 min read

What is Google Cloud DLP?

Google Cloud Data Loss Prevention (DLP) is a powerful, cloud-native service designed to help organizations discover, classify, and protect their most sensitive data across Google Cloud services


Data Loss Prevention (DLP) technologies stand at the forefront of safeguarding sensitive information in today's digital landscape. Essential for detecting, monitoring, and protecting data across various states—use, motion, and rest—DLP practices are vital in preventing unauthorized access and potential breaches.

With the shift of business operations to the cloud, the significance of cloud-based DLP solutions, such as Google Cloud DLP, has become increasingly pronounced. These platforms offer advanced tools to discover, classify, and secure sensitive data within cloud environments, employing machine learning to navigate the intricacies of data security efficiently.

As organizations navigate this terrain, choosing the right DLP solution becomes crucial in ensuring robust data protection and maintaining compliance with regulatory standards.

What is Google Cloud DLP?

Google Cloud Data Loss Prevention (DLP) is a powerful, cloud-native service designed to help organizations discover, classify, and protect their most sensitive data across Google Cloud services. It leverages advanced machine learning and pattern recognition technologies to scan data in various formats and locations, including Cloud Storage, BigQuery, and Cloud Datastore.

By identifying and categorizing sensitive information such as personal identification numbers, credit card details, and other confidential data, Google Cloud DLP plays a critical role in enhancing data security and compliance efforts.

Key features of Google Cloud DLP include:

  • Sensitive Data Discovery: Google Cloud DLP automatically identifies sensitive information within large datasets, enabling organizations to gain visibility into the data they store and process.
  • Data Classification: It classifies data based on predefined detectors for various types of sensitive and regulated data, making it easier for organizations to apply appropriate protection measures based on the classification results.
  • De-identification and Redaction: Google Cloud DLP offers robust de-identification capabilities, allowing organizations to transform sensitive data into a more secure format. This includes options for masking, tokenization, and encryption, ensuring that data can be used for analytics and processing without exposing sensitive information.
  • Risk Analysis: The service provides risk analysis tools that help organizations understand the potential exposure of their sensitive data, supporting more informed decision-making regarding data protection strategies.
  • Custom InfoType Detectors: Beyond its extensive library of predefined detectors, Google Cloud DLP allows organizations to create custom detectors tailored to their specific data patterns and requirements, enhancing the accuracy of data discovery and classification.

Strengths of Google Cloud DLP

Google Cloud DLP stands out for its comprehensive approach to data loss prevention, integrating seamlessly with Google Cloud services to offer robust data protection capabilities. Its strengths include:

  • Seamless Integration with Google Cloud: Google Cloud DLP is deeply integrated with Google Cloud services, providing a unified data protection solution that works across Google Cloud Storage, BigQuery, and other Google Cloud platforms. This integration facilitates a cohesive security posture across an organization's cloud infrastructure.
  • Advanced Machine Learning Capabilities: Leveraging Google's cutting-edge machine learning technologies, Google Cloud DLP excels in identifying and classifying sensitive data. Its ability to recognize complex patterns and variations in data contributes to more accurate detection of personal and sensitive information.
  • Scalability: Designed to meet the needs of both small businesses and large enterprises, Google Cloud DLP can scale effortlessly with an organization's growth. Its scalability ensures that companies can continue to protect their data effectively, regardless of the volume.
  • Broad Range of Sensitive Data Detectors: With an extensive library of predefined detectors and the option to create custom detectors, Google Cloud DLP can identify a wide array of sensitive and regulated data types, supporting comprehensive compliance efforts.

Limitations of Google Cloud DLP

While Google Cloud DLP offers significant advantages, users may encounter certain limitations that could impact its effectiveness for their specific needs:

  • Complexity in Configuration and Management: For organizations not profoundly integrated into the Google Cloud ecosystem or those with limited technical resources, configuring and managing Google Cloud DLP can be complex. The initial setup and ongoing management require a certain level of expertise to ensure optimal performance.
  • Gaps in Coverage for Non-Google Environments: Google Cloud DLP is primarily designed for Google Cloud services, which may limit its effectiveness for organizations using a multi-cloud or hybrid cloud environment. Businesses with substantial data assets outside of Google Cloud may find it challenging to achieve a unified DLP strategy.
  • Limited Customization Options: While Google Cloud DLP offers custom detectors, some organizations may find the customization options insufficient for their unique data protection and regulatory compliance requirements. The reliance on predefined templates may not adequately address all specialized needs, especially for highly regulated industries or those with complex data landscapes.

Strac as a Comprehensive DLP Alternative

As organizations navigate the complexities of data protection in a multi-cloud and hybrid-cloud world, the need for a more versatile and encompassing Data Loss Prevention (DLP) solution becomes apparent. Strac emerges as a comprehensive alternative to Google Cloud DLP, offering flexibility and breadth of features designed to meet the evolving needs of modern businesses.

Let's explore how Strac extends beyond the limitations of Google Cloud DLP to provide robust data protection across diverse environments.

  • Cross-Platform Compatibility: Unlike solutions that are tied to a specific cloud ecosystem, Strac boasts cross-platform compatibility, offering robust data protection capabilities across a variety of cloud environments and SaaS applications. This versatility ensures that organizations can secure their sensitive data no matter where it resides—be it on Google Cloud, AWS, Azure, or any combination of cloud and on-premise systems. Strac's holistic approach empowers businesses to implement a unified DLP strategy that covers their entire digital footprint.
Strac DLP integration with SaaS
  • Customizable Data Protection Policies: Recognizing that each organization faces unique challenges and regulatory requirements, Strac provides highly customizable data protection policies. These policies can be tailored to match the specific compliance mandates and security needs of different industries and jurisdictions. Whether it's adhering to GDPR in Europe, HIPAA in the healthcare sector, or any other regulatory framework, Strac's flexibility ensures that businesses can configure the solution to enforce the exact data protection standards they require.
Strac custom DLP policy settings
  • Advanced Data Discovery and Classification: Strac excels in the automated discovery and classification of sensitive data, leveraging advanced algorithms to scan and identify a broader range of data types and sources. This capability extends beyond traditional PII to include intellectual property, proprietary business information, and other data types critical to an organization's operations. Strac's precision in classifying data ensures that protection measures are accurately applied, significantly reducing the risk of data exposure.
Data discovery and classification in Gmail
  • User-friendly Management and Configuration: Strac distinguishes itself with a user-friendly interface and intuitive management tools, making the DLP process accessible for organizations of all sizes and with varying levels of technical expertise. Simplifying the configuration and ongoing management of DLP policies, Strac reduces the operational overhead and allows businesses to focus on their core activities while maintaining a robust data security posture.


Selecting the right DLP solution is critical for organizations aiming to protect their sensitive data in today’s diverse digital ecosystem. While Google Cloud DLP provides robust options for those embedded within the Google Cloud environment, its limitations underscore the need for a more versatile solution.

Strac emerges as an alternative that surpasses these boundaries, delivering comprehensive data protection across multiple platforms and environments. Its user-friendly design, combined with advanced features like cross-platform compatibility and customizable data protection policies, ensures that organizations can secure their sensitive information more effectively and efficiently.

Assess your organization’s specific data protection needs and consider how Strac’s adaptable and comprehensive DLP solution could enhance your security framework. Explore Strac’s rich feature set and discover how it can help safeguard your data across various environments. Take the next step in bolstering your data security posture by learning more about what Strac has to offer.

Founder, Strac. ex-Amazon Payments Infrastructure (Widget, API, Security) Builder for 11 years.

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